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Amazoncom the referral engine teaching your business to market itself 9781591844426 jantsch john books. In his book the referral engine teaching your business to market itself he provided guidance for creating a referral process within the business process human beings are physiologically wired to make referrals jantsch 2012 p 3. John has provided another excellent business marketing resource with the referral engine i read his first book duct tape marketing and began implementing the ideas he shared with several businesses i was involved with i can say that these books are not just for small business but any business in any arena. Revealing the keys to the customer referral cycle jantsch offers practical techniques for harnessing the power of word of mouth referrals to ensure a steady flow of new customers 256 pages softcover from portfolio the referral engine teaching your business to market itself 9781591844426 by john jantsch. The referral engine teaching your business to market itself in the interest of full disclosure shameless bragging and self promotion i have to tell you that he interviewed me for his book and im happy to say that my story is listed early in the book in the section titled reality 5 marketing is a system thats page 9 in your copy